Let’s get loose before shaving that goose.
THE IDEA
Shaving down there can feel like an olympic-level gymnastics routine, except even harder because you’re doing it naked in a slippery death trap while holding a bunch of tiny knives. Yet, because it’s still a taboo subject, no one ever teaches you how to do it. So we created a workout program featuring the moves you'll need to build the stability, flexibility, and creativity to get into hooha-shaving shape.
PRESS
Campaign Ad of the Week | AdAge | AdWeek | The Drum 10 Best Ads of The Week | Agency Spy | The Drum | Campaign Live | Media Post | Design Taxi | Glossy | The Stable | Idea Huntr | Drug Store News | Sales Ground | Interreviewed | Marketing Directo | 15 Minute News | Daily Advent | Flipboard | etc.
CREDITS
Copywriter: Dana Buckhorn
ECD: Bianca Guiamaraes
ECD: Kevin Mulroy
Directors: Adam Avilla
Agency: Mischief
Client: eos Shave Cream
Role: Art Director