You’re dramatic when you’re hungry.
THE IDEA
Everyone can be a little dramatic when they’re hungry. To prove our point—and remind people that Snickers Satisfies—we dramatized everyday mishaps and turned them into premises for blockbuster dramas.
THE DETAILS
Every movie poster has that block type on the bottom that nobody reads. We couldn’t have a movie poster without it. But for those paying attention, we decided to have some fun and sneak in a few more jokes.
AWARDS
Cannes Lion - Silver (Outdoor)
Cannes Lion - Shortlist (Print)
Lürzer's Archive - Issue 4/18
One Screen Film Festival - Winner (Movie Poster)
Kinsale Shark Awards - Shortlist
Epica Awards - Gold (Print Campaign)
CREDITS
Copywriter: Larissa Magera
ECD: Peter Kain
ECD: Gianfranco Arena
Client: Snickers
Agency: BBDO NY
Role: Art Director