THE IDEA

In The Foo Fighters’ new horror movie Studio 666, Dave Grohl’s soul becomes possessed by a demon. The same Dave Grohl who happens to be a huge fan of Coors Light. Naturally, the most efficient way to save his soul was to infuse his favorite drink with powerful demon-fighting properties.

So we created Coors Almighty Light, the first spiritually-augmented beer formulated to ward off demons, specifically while viewing the Foo Fighters’ new film Studio 666. Made with real Rocky Mountain Holy Water that has been blessed by a minister, this liquid exorcism will save your soul with every sip.