Or burritos in an orchard? Or pot pies on a quaint Vermont farm tended to by a golden retriever named Jack? No? Well, we did. That’s why with Alpha Foods, we set out to prove that high-quality meat doesn’t have to come from animals pumped with more hormones than a grounded preteen.

And that’s why we gave consumers the opportunity to grow it themselves with a seed kit that would bloom into all the delicious veggies that go into Alpha’s plant-based products. Is it dumb? Yes. Is it worth it? ...Probably not. We just did it to prove the point that all of their products are made from all-natural plants. That’s show biz, baby!

CREDITS

Designer: Amelie Vaillancourt
Copywriter: Dana Buckhorn
ECD: Bianca Guiamaraes
ECD: Kevin Mulroy
Photography: Billy Siegrist
Client: Alpha Foods
Agency: Mischief
Role: Art Director